10/9/2024, 1:45:05 pm

Coinbase Layer-2 Success Shows Power of Marketing Over Cutting-Edge Tech

Coinbase's layer-2 blockchain, Base, has surged to the No. 2 spot on L2Beat, with an 18% market share, thanks to marketing savvy and a strong warchest, despite not being a technological pioneer. Base has outperformed other secondary Ethereum networks, driven by ease of onboarding and memecoin-linked trading pools.