Gold prices held firm on Friday, on track for a fifth consecutive weekly rise, as fears of further tit-for-tat retaliation between Iran and Israel triggered safe-haven demand. Spot gold was little changed at $2,378.30 per ounce as of 9:10 a.m. ET (1310 GMT), after rising as high as $2,417.59 earlier in the session. Prices were up more than 1% this week. U.S. gold futures eased 0.2% at $2,393.50.