Spotify to buy ad tech firm Megaphone to monetize podcasts
Tue, Nov 10, 2020 10:31 PM

Spotify to buy ad tech firm Megaphone to monetize podcasts

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Sweden-based Spotify Technology SA has agreed to buy podcast advertising and publishing platform Megaphone, it said on November 10, the latest in a series of deals to boost its podcast platform. The company will use Megaphone's technology to create targeted ads, it said, and will also make its proprietary ad monitoring tools available to third-party podcast publishers.

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