Partnership with Harley to accelerate premium segment strategy-Hero Motcorp
Sun, Dec 6, 2020 8:35 PM

Partnership with Harley to accelerate premium segment strategy-Hero Motcorp

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The country's largest two-wheeler maker Hero MotoCorp expects the tie-up with Harley-Davidson to help accelerate its presence in the premium bike segment. Hero MotoCorp will develop and sell a range of premium motorcycles under the Harley-Davidson brand name in the country. Hero MotoCorp will sell Harley accessories and general merchandise, riding gear and apparel as well for the Indian bikers.

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