Marico eyes on boosting Saffola brand positioning
Sun, Jun 20, 2021 10:57 PM

Marico eyes on boosting Saffola brand positioning

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Marico Industries working to nourish the positioning of its Saffola brand as a preventive, healthy lifestyle advocating food product, not just an edible oil, by bringing health and wellness products under the range, according to a senior company official. Marico has been on product offensive after the pandemic and has brought several new products under its Saffola brand such as honey etc.

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