Marico commits Rs 70-100 crore to increase direct distribution reach
Tue, May 7, 2024 11:34 AM

Marico commits Rs 70-100 crore to increase direct distribution reach

A Flip by Shubhangi Gupta
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Marico has allocated Rs 70 crore to Rs 100 crore to increase their direct distribution reach over the next three years. During Q1FY25, the company initiated Project SETU, a structured three-year plan aimed at enhancing the direct presence from approximately 1 million outlets presently to 1.5 million outlets by FY27. The project will be funded internally from some of the savings.

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