Biggest blockbuster: Brands pour love for team India, some add more to menu
Sun, Jun 30, 2024 6:52 PM

Biggest blockbuster: Brands pour love for team India, some add more to menu

A Flip by Riya Sharma
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Here is the summarized text: Brands capitalized on India's T20 World Cup win by launching themed products and congratulatory messages, seizing the moment to connect with the nation's pride and joy. The win led to a 40% jump in consumer spending around the final match, with highest daily spends between 8 pm-11 pm, and a 35% rise in orders under Rs 100 via quick commerce platforms like Simpl, Zepto.

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