B2B Marketing: SMEs must adopt these 10 best practices for ABM and ABX
Wed, Sep 20, 2023 10:57 AM

B2B Marketing: SMEs must adopt these 10 best practices for ABM and ABX

A Flip by Avya Verma
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Account-Based Marketing (ABM) and Account-Based Experience (ABX) are highly effective B2B strategies for targeting and engaging key accounts. I will delve into the best practices, such as identifying high-value accounts, leveraging data-driven personalisation, adding collaborative alignment and multi-channel engagement, measuring and optimising, providing personalised onboarding and support.

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