A year earlier, Harley-Davidson posted earnings of $2.04 per share on $1.56 bn in revenue, beating Wall Street's call for $1.39 per share on $1.36 bn. Three years ago, Harley-Davidson unveiled The Hardwire, the company's 2021-2025 strategic plan, which targets long-term profitable growth and shareholder value and "aims to enhance its position as the most desirable motorcycle brand in the world."