Amazon, Asian Paints and Tata Tea tops Kantar’s profitable brands rankings
Thu, Nov 25, 2021 10:06 PM

Amazon, Asian Paints and Tata Tea tops Kantar’s profitable brands rankings

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According to a report by Kantar’s BrandZ India on 25 November, Amazon, Tata Tea and Asian Paints emerged as the most profitable brands in India across technology, fast-moving consumer goods (FMCG) and non-FMCG categories respectively. Kantar defines purpose as a combination of functional benefits but said that more brands need to offer reassurance, safety, connection, and hope for the future.

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