Air India likely to replace iconic 'Maharajah' mascot, says report
Wed, Jul 26, 2023 1:30 PM

Air India likely to replace iconic 'Maharajah' mascot, says report

A Flip by Bhavya Sabharwal
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Air India is revamping their branding and replacing the Maharajah mascot with a modernized look. Design consultancy firm FutureBrand has been hired to create the new branding which will be unveiled in August, along with a new ad campaign. As part of Air India's consolidation plans, AirAsia India has sought approval to merge with Air India Express. 

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