18/6/2026, 3:26:03 pm

Zee Entertainment's FIFA World Cup deal may boost shareholder value

Zee Entertainment secured exclusive television and digital rights for 39 FIFA events through 2034, including the FIFA World Cups in 2026 and 2030. The company launched four dedicated sports channels, Unite8 Sports, and has seen its shares rise over 30%. However, the deal poses monetization challenges due to late timings and lower advertising inventory compared to cricket.