22/5/2026, 2:46:02 pm

Wingify drives growth through acquisitions and AI investments

Wingify's co-founder Sparsh Gupta says AI tools are disrupting traditional SEO strategies, forcing companies to focus on retaining "high-intent" users. The shift impacts traffic acquisition, pushing brands to concentrate on experimentation, personalisation, and conversion optimisation. Wingify reported a 34% increase in operating revenue, despite a 60% profit drop.