22/1/2025, 11:59:03 am

RuPay’s credit card market share rises to 12 percent in 2024

Customers using RuPay credit cards linked to UPI do 40 transactions per month average, eight times higher than traditional credit card users, according to an analysis done by RuPay credit card fintech Kiwi. The higher frequency helped RuPay corner a 12 percent market share for card transaction volume in 2024, compared to the three percent the payment network had in 2023, the Kiwi report said.