FMCG firms expect gradual recovery in 2025 amid easing inflation
Mon, Dec 30, 2024 7:31 PM

FMCG firms expect gradual recovery in 2025 amid easing inflation

A Flip by Riya Sharma
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India's fast-moving consumer goods (FMCG) companies, which faced a demand-led slowdown in 2024, anticipate a gradual recovery in 2025, with some improvements likely in the second half of the year. Company executives and analysts cite easing inflation, the shift towards premiumisation, and the full impact of rural recovery among the reasons for the gradual growth.

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