East India dominates Indian cosmetics market; sales surge by over 30%
Sun, Jun 16, 2024 2:24 PM

East India dominates Indian cosmetics market; sales surge by over 30%

A Flip by Avya Verma
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East India accounts for over a third of India's cosmetic sales, with 186 million pieces sold in the past year. The region leads in makeup usage per person, with women preferring a wide range of shades. The cosmetics market in India generated Rs 2,900 crore in revenue in FY24, with lip products dominating at Rs 1,700 crore, and online shopping accounting for 28% of sales.

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