Does the consumption of the poor really matter?
Tue, Feb 6, 2024 11:18 AM

Does the consumption of the poor really matter?

A Flip by Avya Verma
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The FMCG industry is facing a slowdown in rural demand due to low growth in private consumption, especially in industrial production. Rural real wages have been negative or marginally positive for years, and this trend has worsened since 2015-16. Surprisingly, there is no correlation between real rural wages and growth in private consumption expenditure.

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