Disney has dramatically cut traditional TV spending: CEO Bob Iger
Thu, May 16, 2024 8:46 AM

Disney has dramatically cut traditional TV spending: CEO Bob Iger

A Flip by Shubhangi Gupta
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Walt Disney has cut its investment in programming for traditional television networks pretty dramatically as part of its strategy to maximize audiences and profit in the streaming TV era, Chief Executive Bob Iger said on Wednesday. Iger said he looked expansively at traditional media when he came out of retirement to return to Disney as CEO in November 2022.

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