The Indian direct selling industry has reported a 12% growth in FY23, reporting a sales of Rs 21,282 crore (over USD 2.5 billion), led by the wellness category and cosmetics & personal care, said a report. Besides, the total number of active sellers has also increased to 8.6 million in FY23, of which 63% are male and the rest are female selling partners, according to the annual survey report.