Demystifying Concepts: Should you invest in the brands you use?
Mon, Feb 12, 2024 2:57 PM

Demystifying Concepts: Should you invest in the brands you use?

A Flip by Avya Verma
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The article discusses the story of Vikas, a 30-year-old IT engineer and investor who follows a philosophy of investing in stocks that are part of his daily lifestyle. However, his approach may not always lead to profitable investments due to the influence of familiarity bias. To optimize his portfolio, it is suggested that investors should follow a data-backed approach.

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