12/3/2025, 5:16:02 pm

Why Nielsen's Karthik Rao is betting big on India?

Nielsen is expanding in India, opening offices in Mumbai and Bengaluru, to leverage its diverse media landscape and tech talent. With 5,000 employees, half in tech roles, the company is developing global solutions using AI and machine learning. India's complexity aids in creating robust, adaptable products for worldwide markets, enhancing media measurement and advertising strategies.