25/3/2026, 12:15:03 pm

Thomas Cook boards approve AI travel platform joint venture

Thomas Cook (India) Ltd approved a supplemental agreement with Atirath Technologies to invest in Indian Horizon Marketing Services Ltd, a joint venture for a travel AI platform. Thomas Cook will maintain a 50% stake, with Atirath retaining 50%. The deal aims to develop proprietary AI-based travel solutions and enhance Thomas Cook's travel offerings.