12/3/2025, 3:30:06 pm

Snapchat brings Sponsored Snaps to India to expand its advertising efforts

Snapchat launched Sponsored Snaps in India on March 12, a key market with over 200 million users. This ad format, first introduced in the U.S. in October 2024, allows businesses to send full-screen vertical videos in users' chat inboxes. AJIO is the first partner, leveraging this visually engaging tool to connect with Gen Z. Snapchat aim to compete with Google and Meta in India's digital ad space.