The Mahakumbh 2025, attended by over 66 crore devotees, significantly impacted Coca-Cola's earnings. The company served 180 mn servings during the event, contributing to double-digit market growth in India. Coca-Cola also gained $293 mn from refranchising bottling operations in India. The event highlighted the company's integrated activation strategy, fueling a 2% unit case volume growth globally.
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