14/6/2025, 9:59:03 pm

Amazon officially enters quick commerce race with ‘Now’ launch in Bengaluru

Amazon has launched its quick commerce service, Amazon Now, in Bengaluru, entering a competitive market with Blinkit, Zepto, and Swiggy Instamart. Following a December 2024 pilot, Amazon aims to capture market share amid rising demand for rapid deliveries. The Indian quick commerce market reached $7 billion in 2024, expected to grow 40% annually.