23/4/2025, 5:53:02 pm

Akshaya Tritiya 2025: Retailers roll out offers on gold, silver, diamond

Indian jewellers are offering discounts, gold coins, and exchange schemes ahead of Akshaya Tritiya on April 30, despite gold prices nearing ₹1 lakh per 10 grams. Retailers like Kalyan Jewellers and Zen Diamond are promoting various incentives to attract customers. Consumer preferences are shifting toward lighter, modern designs, with a rise in digital sales and demand for lab-grown diamonds.