29/7/2024, 11:29:02 am

Aditya Birla Group enters jewellery market with ₹5,000 Crore brand Indriya

The Aditya Birla Group has launched a new jewellery brand, Indriya, with an investment of ₹5,000 Crore, aiming to become one of India's top three jewellery retailers within five years. The brand will initially open four stores, with plans to expand to over ten cities within six months, targeting the rapidly expanding ₹6.7 lakh Crore Indian jewellery market.