28/2/2025, 8:16:02 pm

Adidas targets larger US market share as Nike struggles

Adidas aims to gain US market share from Nike, with CEO Bjorn Gulden leading efforts to grow beyond its Samba and Gazelle sneakers. The brand has seen a 160% stock rise since Gulden's appointment and is targeting American consumers through collaborations and athlete signings. Adidas' market share rose to 8.9% in 2024, while Nike's fell to 14.6%, as Adidas focuses on regaining North American sales.